The world doesn’t need another search engine, it needs a decision engine

Well thats microsofts new search engine Bing’s USP from the tech preview. Yet another attempt by microsoft to foray into Google homeground…. Microsoft seems to have taken a huge gamble on the philosophy change from search engines that just provide information (organic)/promote information(adverts) to search engines that interpret information for users and channelize search results. As an objective user adoption would clearly depend on how good MS interprets and decides what i want to see across the spectrum of searches. If users start perceiving that the information ‘categorizing’, ‘cataloging’, ‘channelizing’ and all the other c-ings are not delivering healthy searches we would see a droves of users flocking back to regualar search engines.

There is also an inherent danger in letting MS do the choosing for anything that is not numeric, quantifiable since these searches are best left to the opinion of the user.

The noveau philosophy looks promising at the outset, hope they have stabilized the technology to backup the ‘hype campaign’. Would be amusing to see if ‘bing’ goes bang down the vista way to oblivion. Windows Vista was another of those products that had a phenomenal media campaign and ended up a disappointment. Well the bite is big… the chew better be good….

The official curtain raiser of Bing

Tags: bing, engine, good, google, information, microsoft, organic, search

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Filed under: Technology